Important things to consider when choosing a business name

However how daunting it can be, choosing a nice business name is one of the most important factors to consider. To develop your brand in a market that even the already established company struggle to stay on to is not easy. Your title should represent your brand in the community. Your logo alone, wherever seen, should be known to represent your company. If you pick the wrong name, your business could land in a disaster that you can have a hard time to recover from.  On the other hand, a captivating business name can convert people into using your products and services and increase sales to a whole new level. Below are important things to consider when choosing a business name.

How memorable is your name?

It would be wise to consider the articulation, length, and spelling of your business title. The use of acronyms and intonations in any business name would make it more attractive. This is a good marketing strategy you can count on. An excellent example of Donnie Donuts. With the sight of the name, you cannot forget to remember the brand. The name alone sounds good when said loudly and can be useful for phone calls. Choose a business name that will be easy to identify and pronounce.

Does your business name match the domain name?

A business name should go along with a domain name. The domain name is one of the most important factors to consider especially when you are going through online store name ideas. If the domain name does not fit, you might need to look for another business name. There are free business branding tools that have two generators – one for creating a business name and the other for searching for the corresponding domain name.

Look for a unique title for your brand

A captivating business name should portray ingenuity and creativity. You most certainly don’t want your potential customers confusing your company with your competitors. Your startup could be sued if you duplicate another company’s name. Before you settle for one business name, ensure you do enough research to avoid colliding names.


Your business name is its identity as long as it stays in business. It is the ultimate determiner if your company fails or succeeds. The impact it has on your new business venture is enormous. Make sure you consider the above factors to build a strong foundation for your startup.


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By | 2018-02-05T18:01:06+00:00 February 4th, 2018|Blog|0 Comments

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